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Selling the Invisible: A Field Guide to Modern Marketing
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List Price:
$22.95
Pay Mortgages Price:
$15.61
Your Savings: $ 7.34 ( 32% )
Subject To Change Without Notice
Availability: Usually ships in 24 hours
Manufacturer: Business Plus
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Average Customer Rating:  
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Binding: Hardcover
Dewey Decimal Number: 658.8
EAN: 9780446520942
ISBN: 0446520942
Label: Business Plus
Manufacturer: Business Plus
Number Of Items: 1
Number Of Pages: 272
Publication Date: 1997-03-01
Publisher: Business Plus
Studio: Business Plus
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Editorial Reviews:
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A comprehensive guide to service marketing furnishes tips and advice on how one can apply one's business knowledge to any area of sales and marketing, from a home-based consultancy to a multinational brokerage firm.
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Spotlight customer reviews:
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Customer Rating: 
Summary: A great stimulus for creative marketing thinking!
Comment: Engaging book that offers lots of counter-marketing-culture quips and provides fuel for thinking outside your own (or your organization's) boxes. Make sure you have a pad and pen handy for notes!
Customer Rating:
Summary: Sell yourself as the perfect service to prospective employers!
Comment: `Selling The Invisible', by Harry Beckwith, teaches us how to increase our perceived value. In these modern times, marketing is even more relevant than the actually quality of a product when it comes to sales numbers. We only need to look at the music industry for a fine example of this fact.
One of the most difficult things to sell can be yourself. Even if you know what you are worth to an employer, do you know how to present this in an easily-digested way?
Beckwith shows us how to simplify access to our work, so people can see how valuable we are. He tells us to not just be the best at what we do, but change the definition of best! He tells us to execute with passion.
Knowing how to sell yourself and accurately demonstrate your worth as an employee is an excellent tool to have at hand as a jobseeker. This book has some very useful advice on one of today's most crucial skills to have, self-marketing.
Danny Iny
Author of the free eBook "Forget Everything You Know About Looking For a Job... And Actually Find One!"
HuntingToHired, www.HuntingToHired.com
Customer Rating:
Summary: Selling the Invisible
Comment: This is one of the better books I have read. I purchased several additional copies to give to friends.
My purchase through Amazon was very good and I will use Amazon again.
Customer Rating:
Summary: Know Where To Hammer
Comment: The excellent book Selling the Invisible: A Field Guide to Modern Marketing by Harry Beckwith makes many great points about service marketing, including that a good solution today is better than a perfect solution tomorrow. A ready-fire-aim approach (implement first, then iterate to fix mistakes) is generally better than a ready-aim-fire approach (wait for the perfect solution, then implement). You've still got to aim. You've still got to fire. But you may need to reconsider the order.
Customer Rating:
Summary: Drinking from a fire hose
Comment: Nutshell review - This little book has +/-200 tips and points about marketing in service businesses. These are presented in a collection of short stories or mini-chapters of a paragraph or two with a bullet point note at the end - a field guide indeed. It's a bit like drinking from a fire hose with almost too many points being made but if just a few points help your cause then it will have been a worthwhile read.
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