Guerrilla Marketing for Mortgage Brokers: How to Steal Customers from Your Competition

	List Price: $14.00 Pay Mortgages Price: $11.90 Your Savings: $ 2.10 ( 15% ) Subject To Change Without Notice Availability: Usually ships in 24 hours Manufacturer: Morgan James Publishing
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Binding: Paperback Dewey Decimal Number: 333 EAN: 9780976090106 ISBN: 0976090104 Label: Morgan James Publishing Manufacturer: Morgan James Publishing Number Of Items: 1 Number Of Pages: 190 Publication Date: 2007-09-01 Publisher: Morgan James Publishing Studio: Morgan James Publishing
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Editorial Reviews: In his groundbreaking book, "Guerrilla Marketing for Mortgage Brokers: How to Steal Customers From Your Competition," Certified Guerrilla Marketing Coach David Hancock teaches readers how to crush competitors and discover exactly why business slows down in tough economic times--and exactly what they can do about it.
Spotlight customer reviews: Customer Rating: Summary: Guerrilla Marketing For Mortgage Brokers: You get what you put into it. Comment: I came across this book in researching mortgage marketing strategies. Although I have implemented various practices from other books and magazines in my mortgage marketing strategy, this book offers a good amount of insight and value to any mortgage marketing strategy. The suggested marketing practices aren't worth anything unless you implement and monitor them. The author consults on mid-to-long term marketing strategies to generate consistent business, which can strengthen and widen your mortgage lead and referral foundation. This book is worth the purchase and should be utilized as a valued reference. Customer Rating: Summary: Only for Dumb Monkeys Comment: Being a Mortgage Broker, when I saw the title I thought it would be a good book for my industry - wrong! This is the second Guerilla series book I have purchased and I have been disappointed with both. The title mentioned more about the business of Mortgage Brokers than the text of the book. The author put a few Mortgage Buzz words in the text but it had no real meat for the Mortgage business or any business. If someone finds this book a good buy then they should not be in business for themselves since the content is just simple common sense. Also, the big turn off was when the author compared Marketing to 'Good Sex.' That statement alone shows he has no class! Instead of putting the book on my bookshelf, I put it where it belongs - the trash! Customer Rating: Summary: Horrid Comment: If you are looking for ideas on how to increase your mortgage sales, look somewhere other than this book! You can ask your fifth grader for the same info. Customer Rating: Summary: A complete ripoff!! WHAT A CON... Comment: Feel its my duty to write a negative review on this book. There is NO mortgage broker specific mention of any kind. It is a VERY VERY basic "general marketing" guide. I feel I wasted my time and money and has given me NO knowledge on marketing my mortgage business. DO NOT BUY THIS BOOK!! SEEK ELSEWHERE!! Customer Rating: Summary: Short on strategy, long on platitudes Comment: This book was a disappointment. It was full of platitudes and emotional and attitudinal characteristics recommended for mortgage brokers. But it had no real techniques, no strategy. It advocated a shotgun approach to marketing; do everything, signs, websites, telemarketing, advertising, etc. Save your money. More Reviews